Inika is a glamorous, 100 per cent natural Australian cosmetics brand.

Created in 2006 by Miranda Bond and Jenni Williams, the power duo behind the highly successful Thriving Healthy Women Network, Inika has revolutionised natural makeup as we know it.

Driven by their individual journeys towards toxic-free living, Miranda and Jenni believed that women wanting to use natural cosmetics should not have to compromise on quality, colour or performance. But after failing to find any products on the Australian market that met their strict ingredients criteria and performance expectations, the two friends created Inika – a stylish, and exclusively natural range of makeup products that offered unsurpassed performance.

As consumers move toward a greener lifestyle, natural and mineral makeup is enjoying a worldwide boom, with Inika drawing a celebrity fan base including Stella McCartney, “Bones” actress Emily Deschanel, and Australian personalities including Kate Richie, Pippa Black, Imogen Bailey and Deni Hines.

“Women everywhere are recognising that they no longer have to choose between using makeup that works and makeup that is free from harmful ingredients that can affect both their health and the environment,” says Miranda Bond, CEO and co-founder of Inika. “This has created a real industry shift in the global cosmetics market and we are proud to have been at the forefront of this. Inika is all about creating glamour that’s good for you!” she says.

However, in an industry that is still largely unregulated and rife with green washing, Bond believes it can be difficult for consumers to make informed choices about what to use on their skin.